Video: Renee Wilson On Authentic Connections & Approaches
This is the latest in our series of video interviews of our leaders. Previously, we interviewed our CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future.
Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what ‘PurPle‘ is all about and how businesses can drive positive change. Our chief development officer Bob Bejan talked about how brands should leverage the latest trends that are affecting marketing communications and how they can let their creativity shine through using storytelling.
In this video, Renee Wilson, President – North America, MSLGROUP talks about how Public Relations agencies are perfectly poised to help brands connect with young consumers and how an insights-driven approach can help set a company apart and the importance of authenticity in establishing sustainable connections.
Who else do we have lined up? Watch our spotlight on thought leaders to find out.