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You Are Here: Home » Consumer » Why Food Brands Should Focus On Connected Mothers: Study

Why Food Brands Should Focus On Connected Mothers: Study

Posted date: August 17, 2012
In: Consumer

MSLGROUP‘s food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media.

“Moms are motivated by meeting family needs, and social media is serving as a way for moms to crowdsource that vital information,” said Steve Bryant, Director of Food and Beverage, MSLGROUP Americas.

The Holmes Report has reported on our study. Head over to their site to read the article: American Moms Hungry For Online Recipes

Clicks and Cravings: Social Media & Moms from MSLGROUP

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